Category Archives: Social Media

Pinterest Management Service (and why you need it)

You wake up. You read emails. You answer emails. You slam coffee. You check Facebook, Twitter, you like, post, RT and Tumble. You slam more coffee and get on with tasks for the day. Three hours later, you haven’t tweeted in a while and a cold sweat of panic and guilt washes over you. More coffee. Then on to Instagram. You like and comment and wonder how you’ll find time to snap great pics of your hectic life. You get back to the “real” work of making sure your business is running smoothly…phone calls, meetings, coffee, more phone, spreadsheets, email email email.  Oh phooey. You forgot about Pinterest. You switch over (after checking Facebook and Twitter) and as the cascade of bright and shiny images loads on your screen, you do all you can not to jump out the window.  It’s just. Too. Much.

Ok, now that you’re in your fifth panic attack for the week (you may want to cut back the coffee just a wee bit ;) let’s take a deep breath and figure out what you can do to take some things off your plate.

The truth is, Pinterest isn’t hard to manage. In fact, it’s so darn pretty, it’s rather fun. But it does take time, and if not kept in check an hour can turn into four spent pinning and re-pinning and that just can’t happen during your crazy work days.  However, if you have a brand that is: visual, product based, creative, graphic, or female-focused, you really should have a solid presence on Pinterest.

Here’s how I can help.  Beyond my normal consulting services, it has become very apparent that this new social media channel is sometimes just too much for a small business to handle.  I have been managing many, many Pinterest campaigns over the past two years, and understand fully what it takes to keep your brand alive and well on this channel; thus the creation of my Pinterest Management Program. It’s simple:

Cost: $300/month – 3 month minimum
Includes:
- A minimum of 5 pins per day (typical pins range between 8-15) – equally divided between your brand’s original content + strategic pinning and repinning of other content. We’ll keep things in your voice and with your aesthetic so it feels genuine and on-brand.
- Mapped out strategy plan for creating boards, and following key influencers.
- “Likes” of every trackable pinner who has pinned something from your brand.
- Liason with your web programmer to make sure you have a visible Pinterest presence on your own site, including “Pin it” buttons, “Follow me” etc.
- Analytics presented at the end of each month.
Cost Compare:
A grande latte + snack at Starbucks can run you between $9-$11. For $10 a day you will have guaranteed visibility in the fastest growing social network on the planet. It’s calorie fee, locally grown and supports small business.

Interested? Let’s chat and get started! There’s no where to go but up!
email: traceyteeATmacDOTcom

*image by Ashley Goldberg

The 10 Commandments of Pinterest [infographic]

As I gear more and more clients towards an active Pinterest presence, I thought it would be fun to whip up a graphic for those of you getting started with this Pin-Phenomina; and also provide something to share for those of us who are starting to see both good and bad Pinterest trends come to pass.

Do you agree with my 10 Commandments? Did I leave anything out? Let’s discuss!

{and please join the fun and follow me!}

Pinterest and why retailers should be Pinning


I’ve been away from my blog for a bit, mainly because I’ve been super busy with clients but also, I must confess, I have been Pinning.  Are you on Pinterest yet? At first glance I looked around and almost had an anxiety attack, but then like most social media integrations, once I let it wash over me and fell into the rhythm of pinning and being pinned I quickly realized how this is such a goldmine both for the user and for just about anyone with an online presence.

As an experiment, I used Pinterest to plan my daughter’s 1st Birthday Party. I created a Board where I dumped Etsy finds, recipes and inspirational ideas for my “Glittery Winter Wonderland” theme.  It was such a help to see all the imagry in one place, and I loved that others started repinning my lovely Etsy finds…giving these hard-working and super creative designers another platform to showcase their wares.  I loved the way Evie’s party turned out, and from there I officially became a Pinning Junkie.

So why should you join Pinterest and waste even MORE of your time on yet ANOTHER social media platform? I consider Pinterest, like Twitter, to actually be a daily enhancement. If used wisely (i.e. not obsessively) you will find a great way to categorize your daily web chaos into specific, totally visual Boards.  Trying to decide on what color to paint your dining room (my next project!). Make a Board with color and room inspirations! Looking for easy weeknight recipes? Pin your fave blog posts and emails to a board for quick reference in a pinch.  Want to keep gift ideas from multiple sites in one place? Create a Gifts Board and boom. You’ll have all those great finds in one spot.

And therein lies the benefit for retailers.  We are a searching generation, and if your stuff in out there in a place where people are actively seeking new gems they can buy, it stands to reason you will benefit with conversions.  In addition, Pinterest has a nifty Gifts category where anything with a price added into the description is segmented in incremental dollar amounts. That means not only do your followers see your newest wares, but with the price added, so does EVERYONE else. And by everyone, were talking about an estimated 7.5 MILLION users and counting.  In addition, Pinterest is highly searchable in Google – giving your SEO more sticking power with loads on inbound links.

There’s so much more to discuss here, nuances and etiquette being two points that warrant their own posts.  But in the meantime, I’ve officially added Pinterest management to my Consulting services, however – PLEASE NOTE: Just as I stress to all my clients with regards to EVERY social media endeavor, a “commercial” Pinterest account MUST remain authentic and transparent.  Too much “buy this buy this buy this now” will not gain you any new followers.  This is another opportunity to showcase your brands personality, and therefore must be considered an integral and highly visible part of your digital identity. I can help with this.  Either to get your mind around the concept and train you to manage it yourself, or show you how I can elegantly manage it for you to take some weight off your shoulders.

I’ll leave you with my three most urgent words of Pinterest advice, and a fab infographic from Mashable:

1) Don’t blow off Pinterest right now. With brands like West Elm, HGTV, Anthropologie and Kate Spade already pinning up a storm, you do not want to be left behind.

2) Don’t let Pinterest take over your life. Find balance and work it into your daily marketing routine.

3) Never forget to stay true to your brand.

oh – and be sure to follow me! :)

Tee Links_business_health_baby 06.01.11


Here are some business stories, health stories, insights and inspirations I’ve been reading the past couple weeks…

  • Ashton Kutcher launches his own Twitter client (article @ designtaxi)
  • This couple named their new baby “Like”. Yep, like, after the Facebook Like button (article @ Mashable)
  • Quick tips for improving your website, taken from 6 innovative small businesses (article @ OpenForum)
  • Make sure you’re choosing the right page for your business on Facebook; this author is friends with her movie theater! (posted @ Modland USA)
  • A little less anime and torture porn (hopefully), a little more Miramax coming soon on Netflix (article @ Mashable)
  • Create more, consume less (from The Art of Manliness)
  • Tests Reveal The Mislabeling of Fish (New York Times)
  • Is BPA-Free MORE Dangerous? (Babble.com, New York Times and NPR)
  • Flame-Retardants in polyurethane foam found in baby products are possible carcinogens (New York Times)
  • Prison Food vs. School Cafeteria Food Infographic (via GOOD)
  • What Makes A Great Infographic (via Eloqua)
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