You wake up. You read emails. You answer emails. You slam coffee. You check Facebook, Twitter, you like, post, RT and Tumble. You slam more coffee and get on with tasks for the day. Three hours later, you haven’t tweeted in a while and a cold sweat of panic and guilt washes over you. More coffee. Then on to Instagram. You like and comment and wonder how you’ll find time to snap great pics of your hectic life. You get back to the “real” work of making sure your business is running smoothly…phone calls, meetings, coffee, more phone, spreadsheets, email email email. Oh phooey. You forgot about Pinterest. You switch over (after checking Facebook and Twitter) and as the cascade of bright and shiny images loads on your screen, you do all you can not to jump out the window. It’s just. Too. Much.
Ok, now that you’re in your fifth panic attack for the week (you may want to cut back the coffee just a wee bit let’s take a deep breath and figure out what you can do to take some things off your plate.
The truth is, Pinterest isn’t hard to manage. In fact, it’s so darn pretty, it’s rather fun. But it does take time, and if not kept in check an hour can turn into four spent pinning and re-pinning and that just can’t happen during your crazy work days. However, if you have a brand that is: visual, product based, creative, graphic, or female-focused, you really should have a solid presence on Pinterest.
Here’s how I can help. Beyond my normal consulting services, it has become very apparent that this new social media channel is sometimes just too much for a small business to handle. I have been managing many, many Pinterest campaigns over the past two years, and understand fully what it takes to keep your brand alive and well on this channel; thus the creation of my Pinterest Management Program. It’s simple:
Cost: $300/month – 3 month minimum
- A minimum of 5 pins per day (typical pins range between 8-15) – equally divided between your brand’s original content + strategic pinning and repinning of other content. We’ll keep things in your voice and with your aesthetic so it feels genuine and on-brand.
- Mapped out strategy plan for creating boards, and following key influencers.
- “Likes” of every trackable pinner who has pinned something from your brand.
- Liason with your web programmer to make sure you have a visible Pinterest presence on your own site, including “Pin it” buttons, “Follow me” etc.
- Analytics presented at the end of each month.
Cost Compare: A grande latte + snack at Starbucks can run you between $9-$11. For $10 a day you will have guaranteed visibility in the fastest growing social network on the planet. It’s calorie fee, locally grown and supports small business.
Interested? Let’s chat and get started! There’s no where to go but up!
*image by Ashley Goldberg